On September 9, 2014, from Cupertino, California, Apple demonstrated its newest product the Apple Watch. It will not be available for sale until 2015. In the meantime online videos at www.apple.com/watch/ detail all the features of the ‘Watch’ except the price tag. Speculation about this abounds, though, and most of the internet chatter is about pricing. Whatever it costs, we can expect that the device will do well in the marketplace.