Car crashes are a scourge of modern life. Rich and poor, young and old, famous and anonymous—no one is exempt from the risk. We know this to be true, but are lulled into forgetting…until the risk materializes again.
Direct exposure likely breaks the denial cycle forever. The loss or serious injury of a family member or close friend in a car crash is unforgettable. But even indirect exposure through media coverage of extraordinary people who are injured or killed in crashes may act as a powerful reminder.